CALL

+27 (0)11 880 2616

MAIL

mike@gendel.com

STRATEGY  |  ADVERTISING  |  DIGITAL  |  SOCIAL MEDIA  |  WEB DEVELOPMENT

Gendel Advertising logo

Traditional and digital agency services for the demanding needs of marketers and decision-makers in the public and private sectors

Technology has empowered brands to combine the impact and power of traditional media advertising with  focused, measurable digital media, and to strategise, structure and implement hybrid campaigns that deliver the best of both broadcast media advertising and targeted digital outreach and engagement.

Websites have become the go-to source for information and our agency has invested time, training and resources required to deliver world-class corporate and public interest websites.

Our strategic heritage and 34 years of experience in traditional media advertising have taught us that the basics of sound marketing and communications planning are as relevant today as they were before the Internet and mobile phones were invented.

So, when we are hired to develop a media advertising campaign or a website or to create a social media or digital advertising campaign, we first spend time on what we term the "DISCOVERY PHASE'. We interrogate our client's business objectives, the profiles of the target audiences and the needs of stakeholders. We look for important INSIGHTS that can be invested in the tactics.

This approach is arguably the vital ingredient for success.

Evolution of Gendel Digital Agency
Strategic Planning

DISCOVERY PHASE

Whether it’s brand development, brand archetype and personality engineering, brand refreshes, brand positioning or realignment, every B2B and B2C communication campaign we develop is preferably underpinned by a solid, strategic brand-building plan. We are also hired to conduct strategic brand reviews and develop strategic launch plans.

ONLINE SURVEYS

Market insights, perceptions, needs and GAP/SWOT/PESTLE analyses stemming from research and data mining – primary and secondary, including market assessment, competitor & industry analysis, and customer/stakeholder satisfaction surveys – are the foundation of any B2B or B2C marketing strategy for leadership and growth.

Gendel Stakeholder Research
Gendel Media Advertising

PLANNING & BUYING

As a full-service advertising agency, we produce campaigns from concept to fulfilment across TV, radio, print, social media and digital and out-of-home. Our innovative creative solutions and media neutral approach maximise reach and impact without unnecessary spend. We will plan, negotiate rates and schedule advertising across all media types.

IN-HOUSE PRODUCTION

We have produced a wide range of productions ranging from high-definition television commercials and tactical, entertaining YouTube videos through to training and product launch video productions. We have our own Canon high-def camera and an AVID editing system. This allows us to bring productions to the market at an affordable base cost.

Gendel TV and Video Production
Gendel Marketing Collateral

COPY & DESIGN STUDIO

Important campaign components include brand identity management, the production of print, electronic and digital marketing collateral (eg brochures, training manuals, e-magazines and newsletters, branded workwear, signage and promotional giveaways). We can handle the entire value chain, from design and copy through to production and distribution.

Gendel Digital Advertising

CONTENT & MANAGEMENT

We develop digital media and digital communication channel strategies and creative content for Pay Per Click (PPC), CPM impressions, search advertising, display remarketing, social media, email campaigns and video marketing. Digital advertising seamlessly integrates into your target customer’s user experience, from your website to your business.

Gendel Social Media

ONLINE CONVERSATION

We have many years’ experience in social media platform management, content creation, account management and community engagement. Our major campaigns included Mango Airlines, Sony Pictures and Glasfit. Social Media forms an integral component of our multi-platform, fully integrated marketing and communications competencies.

Gendel Web Development

IT BEGINS WITH A WEBSITE

One of our core competences includes the design and building of professional, corporate websites. We handle daily content maintenance, site hosting and domain management, and report on search engine optimisation, key words and meaningful analytics.

Recently launched

qcto.org.za (April)

kes.co.za (May)

wholesalemotorglass.co.za (July)

  1. When you become a client we will request certain information, required for administration and commercial purposes as well as functional planning and tactical campaign implementation of your marketing and communication projects.
  2. We may share some of your information with our staff who require this information in order to do their work on behalf of the client, as well as a service provider who may require relevant information about a client.
  3. We may list the names of our clients and past clients on the Gendel website and use client-supplied company references in the pursuit of new business.
  4. We do not share any of your proprietary or sensitive strategic information without your permission.
  5. Your information is securely stored on our servers.
  6. You may at any time request details about what information we have about you.
  7. Once a client ceases doing business with Gendel, we will retain computer files relating to the client for a period of six months. Thereafter we will either archive the creative work or delete it from our servers.
  8. You may contact info@gendel.com for any clarification in regard to our POPI Policy.

TEL +27 (0)11 880 2616

HOUGHTON PLACE 51 WEST STREET

HOUGHTON ESTATE 2198

JOHANNESBURG  SOUTH AFRICA

PO BOX 87397

HOUGHTON 2041 JOHANNESBURG

SOUTH AFRICA

We respect the privacy of your information

© 2021 Gendel Strategic Marketing Group.  All Rights Reserved.